A new carrier for brand interaction in the fast-food industry

Paper cups have long surpassed their function as containers and become the golden medium for brand communication. The global paper cup market is expected to reach $15.8 billion by 2029, with customized printed paper cups growing at an annual rate of 6.5%, with the Asia Pacific region becoming the growth engine. However, traditional flexographic printing faces three major pain points: high minimum order quantity (starting from 100000 pieces), difficulty in design changes, and a sharp increase in multi-color printing costs.

Spadak Breakthrough: Make Every Paper Cup a Mobile Advertisement

Full color high-definition direct printing : 7-color high fidelity output (including fluorescent/metallic colors), supporting complex gradient patterns – * Produce according to daily demand : Differentiated printing of breakfast cups/afternoon teacups to avoid inventory waste – Environmental Protection solution: Compatible with PLA coated cups and recycled paper substrates, in line with global plastic restriction policies in 41 countries

Industry Practice: Starbucks’ Localization Strategy Upgrade

After a certain East China chain coffee brand introduced the Spadak system, it achieved:
City limited edition cup design for the day : “Today’s special supply” cup type is launched based on weather/holidays -User UGC Interaction: Customers upload photos to print exclusive cups, increasing the average order price by 25% – * Material innovation: Using PLA lined paper cups, combined with water-based ink, passed FDA food contact certification

Technological Evolution and Business Value

Core Evolution of Spadak Paper Cup Printing System:
Surface adaptive technology: Accurately control the landing point of ink droplets on curved surfaces – Quick drying nano ink : 0.3 seconds penetration drying, with a production speed of 40 meters/minute
Dynamic data printing: Batch printing of variable qi codes (10000 cups/batch), scanning rate exceeding 18%

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  1. Spadak (Huizhou) Equipment Manufacturing Co., Ltd. is an innovative enterprise specializing in the development and manufacture of inkjet printing technology…

  2. SPADAK is a professional digital printing machine manufacturing company